Toyota sets its goal of “mobility for all” with the launch of its global “Start Your Impossible” campaign and with 100 powerful life stories to share.
As I have already mentioned in some other note, beyond the fact that many of the actions carried out by brands at a social level have a marketing and promotion intention, it is good that they try to improve people’s lives with them.
In this case, the good news in this regard is that Toyota, beyond selling cars around the world, has proposed a mission for which it is investing good money and resources in order to collectively raise awareness about Mobility for All.
In this way, continuing its evolution as a mobility company, it carries out its first global marketing campaign. “Start Your Impossible” which was launched yesterday, November 2, 2017, in 24 countries, to celebrate Toyota’s eight-year global sponsorship of the Olympic and Paralympic Games, becoming the first mobility partner in the history of the program “ The Olympic Partner ”by sponsoring the mobility category.
This campaign highlights Toyota’s mission to create a barrier-free society and reinforces the company’s values of humility, hard work, overcoming challenges, and never giving up.
“Start Your Impossible” premiered with a film titled “Mobility For All” that features 100 real-life mobility stories of Olympic and Paralympic athletes and others (ages 1 to 100) in each stage of life. The campaign will be launched in 15 other countries in the months leading up to the 2018 Winter Olympics and Paralympics.
Complementing the great campaign, Toyota launched its website MobilityForAll.com site that you can visit to learn more about this important campaign. ANDhe website (to be implemented in phases) is designed to be accessible to users with various disabilities and to allow all types of users to experience the site and its contents. Whether it’s configured by default for visual impairment, hearing impairment, reduced mobility, or cognitive impairment, all of the design and coding features work to make the experience equally enjoyable for everyone.
These types of campaigns are the ones that I think can really help make things better. If you want to read many more details about it, about who participates and comments from the brand about its ideology on the subject, I read the amplification of the note in the NEXT LINK
Meanwhile, I share the promotional video of the campaign so you find out a little better where Toyota is going with all this important action.